Again, there is no compromise on the sense of space despite the position of the display, because it is transparent. Then when an image of the clothing worn by a mannequin is shown, it gives the feeling of a real model demonstration. When artwork is displayed on the Transparent OLED screen, it acts as an in-store decoration. ▲ Upstairs we find another Transparent OLED, itself a next-generation display, presenting the futuristic and trendy brand image the MZ generation is looking for. This work was actually created in collaboration with BTS music video art director ‘Roomfence’ and it adds an extravagant atmosphere to the store. ▲ Colorful media art embroiders this Transparent OLED display. Even though these large OLED products are placed in the middle of the store, they are transparent and so the space still feels open. The effect of on-screen models wearing the same clothes as surrounding mannequins creates the impression of an augmented reality fashion show. ▲ Another large Transparent OLED display is located within the men’s fashion section on the first basement floor. Two panels are uniquely arranged to show the upper and lower body of the model separately, drawing attention to both. ▲ Visitors to Musinsa Standard are given a Transparent OLED greeting in front of the store’s window display. So, how does the store look through Transparent OLED displays? A case in point can be found in Hongdae, a popular neighborhood among students in Seoul – and since May, it has been home to Musinsa Standard, the first offline store of Korea’s biggest online fashion mall. LG Display has been seeking such spaces to introduce its Transparent OLED technology. Whenever a space becomes trendy among the MZ Generation – a Korean term combining millennials and Generation Z – it is generally because it offers something new that they have not encountered before.
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